Today I’m interviewing Sofia Hess, Head of Marketing at Cerri. Who, you may ask, are Cerri, and what does a Head of Marketing have to do with project management?
Well, Sofia works at the company behind Genius Project software who kindly sponsor my blog (although, in the interests of full transparency – I wasn’t paid for this interview). That means that Sofia’s job is working with and talking about project management tools pretty much all the time.
This is an area of project management that doesn’t get talked about much – there are plenty of career opportunities in the tech areas that support us to do our project jobs day-to-day, and Sofia is going to tell us more about one particular area.
So, let’s dive in to the interview.
Sofia, how did you get into this job?
It was quite random. During my studies as a translator and interpreter, I had already done some translation freelance work for Cerri. At the time, my assignments were based exclusively on system translations, and the prerequisite for this was that I knew the system inside and out.
I also had additional contracts, such as writing white papers, which, of course, were related to relevant topics in project management. When I finished my studies, I was offered a job in marketing, which I accepted without hesitation. In a short time, I was able to gather so much experience and knowledge in all areas, because of the flat hierarchy at Cerri; we really work as a team here and value training for employees. After some time, I became in charge of the marketing department for EMEA.
Your job is promoting project management. Do you use PM skills in your job?
Yes, daily! It’s become so automatic for me that I often do it unconsciously. My job is very multifaceted and requires many skills, be it leadership, communication, or team management, which I use when working with my team. I also use risk management and negotiation skills for planning our medium and long-term marketing initiatives.
Since we work with our project management system Genius Project, as well as with our new productivity tool Cerri, I’m very ambitious in utilising project management skills and techniques, and I attach great importance to the fact that I know their value.
So do you think of yourself as a project manager?
I do not think of myself as a project manager. I see myself as a doer with both strengths and weaknesses. But I do have many skills that would be required of a project manager.
Your role shows that there are lot more positions related to project management than just managing projects. How would you advise a project manager who wants to shift into a marketing job?
A Project Manager already has several of the prerequisites for a marketing position, as they’re accustomed to focusing on the right work at the right time. Nevertheless, many skills are indispensable in marketing, you either have them or not. I would even say, it’s based more on talent than skill. It often comes down to the individual.
There are definitely some overlaps in both jobs. In order to be successful in both positions, it is essential to be a team player, have outstanding communication skills, be creative and possess the ability to make the right decision in a short time frame, and sometimes, with very little information.Click for more