Scroll down for a mini video training on stakeholder prioritisation and engagement.
You, dear readers, are facing some very difficult challenges in your teams right now.
Take a look at some of the comments from my recent reader survey:
“The biggest challenge I have right now is getting the buy-in from management and the team on planning for projects especially complex projects, especially the communication gap between cross-functional departments, getting the right resources and identifying and interviewing the key stakeholders in the initiating phase.”
“My biggest challenge is sponsor engagement, or the lack thereof, with expectations that I’ll keep the project moving along.”
And this scenario, which I can definitely sympathise with:
Project Information is provided to senior management and key stakeholders. They do not consume the provided information. They make assumptions and decisions based on their feelings, instead of the provided information. For example:
Sponsor: “You promised the wrong delivery date to the Client!”
Me: “Um, no. I promised the date that was in the statement of work we negotiated with the Client and has been published on the project wiki page for the last six months.”
Manager: “Your project is underfunded. You didn’t budget properly.”
Me: “Um, no. We asked for $50k. Senior management cut our budget request to $15k. And you didn’t attend that budget meeting when I invited you.”
This is Why Stakeholder Engagement is Hard
Stakeholder engagement is hard. I know that. You know that. We live it every day.
And still we try… 🙂
Last year I did some research into why stakeholder engagement is hard and this is what I found.
You don’t have enough time to dedicate to stakeholder management
Nearly half of my research respondents said they didn’t have time to do stakeholder management and the appropriate engagement strategies.
This is partly an excuse: if you want to do something badly enough, and you believe in it, you’ll find the time. But it’s also because without having a clear plan of what to do, stakeholder engagement takes sooooo long.
You don’t have management support
45% of people reported not having management support for stakeholder engagement.
You know what: 99% of the time you don’t need it. You need the confidence to do your job and make the connections yourself.